Loney, Dear is yet another brilliant folk-pop songwriter project from Scandinavia. Following in the footsteps of brethern Sondre Lerche, Jose Gonzalez, and Kings of Convenience, this effort is a bit lighter and brighter, but also a bit easier to come onto. The work of a one man impresario from Sweden, Loney, Dear is a fully realized mini-symphony conducted by sweet, but not too wimpy, vocals surrounded by earthy guitars and a smattering of keys and strings.
Normally my rather specific musical taste should have had Loney, Dear pegged as a bullseye from the start, but this one took longer than I would have thought. Perhaps it is the production value, a kind of 4-track symphony, a little too thin at times, but everything is there, lush vocals and great overall pop songs. Leave it to Sub Pop, that label that continues to reinvent itself to unearth Loney, Dear and deliver it softly to the masses. This is a record that matters.